Dance To Life Studio
Dance To Life is a dance studio where they teach girls of all ages how to perfect their gift of dance. They have classes for different age groups ranging from. Additionally, they offer an aftercare program for their members. Transportation is provided from local neighboring school. Dance To Life Studio offers homework assistance, snack, and two hours of dance daily.
This Photo by Unknown Author is licensed under CC BY-SA-NC
Dance Programs Available
- Preschool - Ages 2-5 years
- Elementary 1 (Kindergarten - 2nd grade)
- Elementary 2 (3rd grade - 5th grade
- Teens
- Competition
To gain more followers and
students, we need to build and continue to grow your audience. Facebook and Instagram pages have been
created and is being utilized. However, as
with any business more exposure is always good for business. Having a social media presence allows you to
reach, nurture, and engage with your target audience.
Here are 5 benefits have a
social media presence:
- Build relationships
- Increase your visibility
- Share you knowledge and expertise
- Educate yourself
- Stay top of mind
What platform should you use?
When building your social
media presence there are so many things to consider. There are so many social media platforms to choose from. How do know which
one is right for you and your business? (Digital Marketing Institute,
2021) According to a recent report from Digital
2021 Global Overview , some of the
top sites are:
- YouTube
Some key takeaways from a
January 2022 global overview are:
- More than half of the world now uses social media (58.4%)
- 4.62 billion people around the world now use social media,
- 424 million in the last 12 months
- The average daily time spent using social media is 2h 27m.
Ø According to PEW Research Center 70% of social media users access their account at least once per day. 49% say they check their social media accounts multiple times per day.
What are the best time to post on social media?
As we all know social media is
very popular among all age groups. In
business you must consider when is the best time to post? (Arens, 2021)
·
Facebook is considered the most used social
media platform in the world
o
Best days and times – Tuesday, Wednesday, and
Friday 9AM – 1PM
o
Worst day Saturday
·
Instagram has reinvented themselves by setting
up new features like reels and enhanced stories
o
Best days and times – Tuesday 11AM – 2PM Monday
through Friday 11AM
o
Worst day – Sunday
·
Twitter –
o
Best days and times – Wednesday 9AM – 3PM,
Tuesday and Thursday 9-11AM
o
Worst day – Saturday
·
LinkedIn – More of a professional site
o
Best days – Tuesday and Thursday 9Am – noon, Wednesday
9AM -2PM
o Worst day - Sunday
What should you post?
When posting to social media your content should be engaging. It should showcase what products and services you provide.
- Post photos, videos, and infographics about your business.
- Post photos about your dance competitions.
- Talk about how others can join.
- Show some of the fun things you do there.
- Make some of your content interactive or have quizzes.
What are your Social Media Goals?
When you define your goals, this helps you determine where to post, what to post and how to target your audience.
- Learn about the needs wants and habits of your audience and customers
- Increase traffic to your site and boost sales
- Establish new audience and demographics
- Identify new leads and prospects
- Increase brand awareness and exposure
- Create a customer persona
Social Media Marketing Budget
This is a document that outlines how your money will be spent. Set a weekly, monthly, quarterly, or yearly budget. This can be a simple excel spreadsheet that outlines money flow. Determine how small or large your budget will be. (Newberry, 2021)
A few ad types you can run:
- Facebook ads
- Facebook Messenger ads
- Instagram ads
- Pinterest ads
- TikTok ads
Social Media Analysis
Conduct a social media analysis
to determine your marketing progress. If
you see improvements, continue with your marketing efforts. There are several tools to use for this
research. Hootsuite has plenty of
information on social media marketing for you to use and review.
They also have a training you
can take to become certified in their platform.
Go to Hootsuite Academy
to learn more. (Newberry, 2021)
Work Cites:
Arens,
Elizabeth, August 21, 2021, Sprout Social – The best times to post on social
media in 2021
Chaffey,
Dave, Jan, 27, 2022, Smart Insights, Global social media statistics research
summary 2022
Digital
Marketing Institute, Nov 1, 2021. Which Social Media Platforms Should You Use
for Your Business?
Newberry, Christina, August31, 2021, Hootsuite, How to Create a Social Media Budget for Every Size of Business https://blog.hootsuite.com/the-7-components-of-every-social-media-budget/
PEW
Research, April 7, 2021, Social Media Use in 2021, A majority of Facebook, Snapchat and Instagram
users say they visit these platforms on a daily basis
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
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